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Web Project Management, Usability, Web User Interface Design, Internet / Web Marketing

 

The exhibits presented in this portfolio reflect my web marketing, web project management, brand strategy, direct response, usability, and eBusiness experience.

My experience includes a wide variety of B2C (business to consumer), B2E (business to employee), and B2B (business to business) project involvement.

Recent projects:

Projects: Web Marketing, Integrated Web Branding Campaigns, Autos Marketing, PR, Brand and Marketing Strategy, Youth Marketing, Viral Marketing, Social Media Marketing, Direct Response, Radio, Print, eMail, etc.

Company / Organization: Consumer Reports

Work performed:

• Integrated Autos Campaign: Car Brand Report Card
• Integrated Autos Campaign: Certified Pre Owned
• Integrated Autos Campaign: AfterMarket Parts
• Integrated Autos Campaign: New Car Deals
• Integrated Autos Campaign: End of Year
• Integrated Autos Campaign: Annual April Auto Issue - Top Picks, Reliability, Car Buying, Extended Warranties, Auto Maker Report Card
• Integrated Autos Campaign: Vehicle Options
• Integrated Autos Campaign: President's Day
• Product and Brand Microsites
• National Radio Campaigns
• Product Print Advertising
• Product up-selling and cross-selling
• Viral Marketing
• eMail marketing (internal house lists, external list, and newsletters)
• Redesign Strategy and Usability
• SEO / SEM
• Brand Positioning Strategy
• Marketing Plan Strategy
• PR (earned media strategy)
• Content Production
• Affiliate Marketing (MSN, eBay, Yahoo, New York Times, etc.)
• "Success Without Ads" - New York Times
• "No Test Dummies" - Fortune Magazine
• "Consumer Reports Secret Shopper" - Wired Magazine

Projects: Web Marketing, eCommerce, Web Usability (B2E, B2B, and B2C), eBusiness, etc.

Company / Organization: DaimlerChrysler (Mercedes-Benz USA)

Work performed:

• B2C web marketing (mbusa.com): national and regional interactive advertising (banners, email, Flash expandables).
• Co-branded web promotions (ESPN, National Geographic, CondeNet)
• Yearly Sales Events interactive (winter and summer events)
• Web product management (What's New, AMG product center, Model year updates)
• B2C eCommerce
• Classic Mercedes
• European Delivery Program
• Mercedes Accessories Online - The Collection
• Fleet Program Online B2B Application
• Site search management - utilizing Verity
• Hands Free Communication Systems
• iPod Vehicle Integration
• Public Relations web initiatives: Mercedes-Benz PR web site, contact management solution, etc.)
• Customer Assistance Center eLearning initiatives
• News Channel Web Site
• Dealer Ordering Guide Web Site
• Corporate Standard Reporting (MIS web application)
• Web Usability Program Creation (including performing and managing all usability tasks.
• Usability Life Cycle integration and Web User Interface Design
• Web Style Standard guidelines and UI template creation,
• Team member on Employee Portal (WebSphere portal server) and Content Management (Vignette) Corporate initiatives

Project: Enterprise-level HR Web Application

Company / Organization: Cybershift, Inc

Work performed: Usability Analysis, User Interface Design, Creative Design

Project: Consumer site for major not for profit

Company / Organization: American Foundation for the Blind

Work performed: Usability Analysis, User Interface Design, Creative Design

Project: Consumer site for leading charity

Company / Organization: The Seeing Eye, Inc.

Work performed: Usability Analysis, User Interface Design, Creative Design

Project: Consumer site for Application Service Provider

Company / Organization: Interliant, Inc.

Work performed: Usability Analysis, Accessibility / Section 508 Consulting

Project: Consumer site for Software Development firm

Company / Organization: Objecutive, Inc.

Work performed: Usability Analysis

Project: Consumer site for seasonal holiday eCommerce

Company / Organization: Shnoo, Inc.

Work performed: Creative Design, User Interface Design

Project: Consumer site for Public Relations firm

Company / Organization: CPR Communications, Inc.

Work performed: User Interface Design, Creative Design

Project: University Site

Company / Organization: University of New Hampshire, Dept. of Psychology

Work performed: User Interface Design, Creative Design

Project: University Site

Company / Organization: University of New Hampshire, Dept. of Philosophy

Work performed: User Interface Design, Creative Design