Vincent T. Scordo

Strategic and Hands-On Digital Marketing Director

1. Web, Internet and Interactive Marketing

2. eCommerce

3. Usability / User Experience / Interaction Design

4. Branding Strategy / Planning / Media

5. Online Direct Marketing / Paid Content

6. Integrated Marketing and Social Media

7. General Web / Product Management & eBusiness

Web Marketing Director with both “hands-on” and strategic experience managing web marketing, consumer branding, usability, direct marketing, and eCommerce teams and initiatives.

Specialties

Web Marketing, Integrated Marketing, Usability, User Experience, Marketing Strategy and Planning, Branding, Marketing, UI Design, Web Redesign, Marketing Communications, Web Development, Direct Response, Web Product Management, eBusiness, eCommerce, Youth Marketing, Interaction Design, Social Media Marketing, Autos Marketing, Integrated Marketing

Recent projects:

Projects: Web Marketing, Integrated Web Branding Campaigns, Autos Marketing, PR, Brand and Marketing Strategy, Youth Marketing, Viral Marketing, Social Media Marketing, Direct Response, Radio, Print, eMail, etc.

Company / Organization: Consumer Reports

Work performed:

• Integrated Autos Marketing Campaign: Car Brand Report Card
• Integrated Autos Marketing Campaign: Certified Pre Owned
• Integrated Autos Marketing Campaign: AfterMarket Parts
• Integrated Autos Marketing Campaign: New Car Deals
• Integrated Autos Marketing Campaign: End of Year
• Integrated Autos Marketing Campaign: Annual April Auto Issue - Top Picks, Reliability, Car Buying, Extended Warranties, Auto Maker Report Card
• Integrated Autos Marketing Campaign: Vehicle Options
• Integrated Autos Marketing Campaign: President's Day
• Product and Brand Microsites
• National Radio Campaigns
• Regional TV Campaigns
• Product Print Advertising
• Product up-selling and cross-selling
• Social Media Marketing
• Viral Marketing
• Youth and Experiential / Event Marketing
• eMail marketing (internal house lists, external list, and newsletters)
• Redesign Strategy and Usability
• Display Advertising (including Demand Side Platforms)
• SEO (natural search) / SEM (paid search)
• Brand Positioning Strategy
• Marketing Plan Strategy
• PR (earned media strategy)
• Content Production
• Affiliate Marketing (MSN, eBay, Yahoo, New York Times, etc.)
• Agency Management
• "Success Without Ads" - New York Times
• "No Test Dummies" - Fortune Magazine
• "Consumer Reports Secret Shopper" - Wired Magazine

Projects: Web Marketing, eCommerce, Web Usability (B2E, B2B, and B2C), eBusiness, etc.

Company / Organization: DaimlerChrysler (Mercedes-Benz USA)

Work performed:

• B2C web marketing (mbusa.com): national and regional interactive advertising (banners, email, Flash expandables).
• Co-branded web promotions (ESPN, National Geographic, CondeNet)
• Yearly Sales Events interactive (winter and summer events)
• Web product management (What's New, AMG product center, Model year updates)
• B2C eCommerce
• Classic Mercedes
• European Delivery Program
• Mercedes Accessories Online - The Collection
• Fleet Program Online B2B Application
• Site search management - utilizing Verity
• Hands Free Communication Systems
• iPod Vehicle Integration
• Public Relations web initiatives: Mercedes-Benz PR web site, contact management solution, etc.)
• Customer Assistance Center eLearning initiatives
• News Channel Web Site
• Dealer Ordering Guide Web Site
• Corporate Standard Reporting (MIS web application)
• Web Usability Program Creation (including performing and managing all usability tasks.
• Usability Life Cycle integration and Web User Interface Design
• Web Style Standard guidelines and UI template creation,
• Team member on Employee Portal (WebSphere portal server) and Content Management (Vignette) Corporate initiatives