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you are here: usability
what's usability and why should your company take it seriously?
What is usability
The definition of usability in the ISO 9241 standard is: "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use"
This definition can be expanded, and made more comprehensive, by including five characteristics which must be met for the users of any given product (web site, business application, etc.):
- Effective
- Efficient
- Engaging
- Error Tolerant
- Easy to Learn
Return on Investment (ROI) for Usability:
- Increased sales and revenues
- Increased user productivity
- Decreased user training time and cost
- Decreased user errors
- Increased accuracy of data interpretation and input
- Decreased customer support costs
Visit our services page to find out more about why your organization should incorporate usability into web site and application design.
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